Los Angeles isn’t just the entertainment capital of the world—it’s also one of the most competitive digital markets in the country. With over 4 million people in the city and nearly 13 million in the greater metro area, standing out online requires more than just throwing up a website and hoping for the best.
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The Local Competition Reality Check
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Core stories, the kind that frame much of a persona for much of a life, don’t just come running to the surface and present themselves the first time you look. No. Your heart needs to be sure over and over and over again that you really mean it when you say that you want to know who you are. And your heart needs to be sure over and over and over again that you will be compassionate when you do see it.
The will to win, the desire to succeed, the urge to reach your full potential these are the keys that will unlock the door to personal excellence.
This is not a pursuit that can be done in a night, even though the awareness of it can be gained, in terms of the abstract understanding and the value, in a minute. Seeing the core stories upon which you have built your own persona is the summit, the epitome of personal healing. It can take decades and decades of extremely dedicated observation, and that is okay, because this is your work as much as anything else is worth your investment, if not more.
And so when we offer to you today a core story, a foundational aspect of the scaffolding of your personality, understand the enormity of it. You have earned this not from hard work or being a good girl, but because you have given permission for it in countless ways over and over again. Even when you have believed that a previous permission didn’t work very well. You are wrong about that, blatantly wrong. Every single time you have brought yourself to words or sharing or learning of any kind in the true intention for healing and freedom and joy you have been doing it every time without exception.
But in the same way that projects and wealth and children and writing books for that matter are long-term processes with phases that appear to be difficult or totally unproductive or even regressing they are all necessary steps in an evolution. And to keep on giving permission for wherever that evolution goes is your job. And to make sure that it occurs is ours.
A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.
