Marketing & Advertising

Paid Media Specialist

Limitless Possibilities

Paid Search Analyst

Get clean tracking, smart bidding, and weekly insights you can act on. I set up Ads that’s transparent, scalable, and profitable across Google, Meta, and Microsoft

Let’s solve Problems

How We Help You Succeed…

Excel/Sheets

Build live dashboards in Excel and Google Sheets for spend, leads, and ROAS. Automate budget pacing and weekly reports—no manual exports.

Paid Search

Launch and optimize high-intent campaigns on Google and Microsoft Ads. Strong ad copy, and ongoing bid/negative tuning to lower CPA.

PPC

Unify Search, Shopping, YouTube, and Display under one data-driven plan. Test, learn, and scale with clear CPA/ROAS targets and rapid iterations.

Email Marketing

Set up revenue-driving flows—welcome, nurture, cart recovery, and win-back. Segment smartly and A/B test subject lines, send times, and offers.

Social Media Ads

Meta and TikTok campaigns built for conversions, not vanity metrics. Rapid creative testing, precise audiences, and clean pixel/server-side tracking.

Content Creation

Scroll-stopping ad creatives and landing page copy that match intent. Hooks, benefits, and offers crafted to drive clicks and qualified leads.

With 5 years experience in the Digital Marketing field. I specialize in crafting cost-effective Google Ads and SEO strategies to boost leads and visibility for businesses.

Paid Media Strategist

Paul Silva

About Me

Paul Silva Marketing

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