Objective

I help local companies assess their search engine optimization strategies to ensure best practices are being utilized.

This consulting service paints a clear picture of a company’s SEO strategy, lays out actionable items to be addressed, and lays out a preliminary plan on how to take the company to the next level.

I will be conducting diligence on the target company’s Search Engine Optimization practices, compiling a written report, and discussing the findings with clients like you. Engagements can be standalone or lead to additional consulting to enhance your SEO strategy.

marketing advertising

Pronto Clean

Pronto Clean helps homeowners and businesses in Los Angeles assess their exterior cleaning needs

Goal:

I will be conducting an SEO audit for Pronto Clean

Tools

  • Moz Open site explorer
  • Google Keyword Planner  
  • Screaming Frog
  • GT Metrix

Sections

  1. On-Page SEO
  2. Technical SEO
  3. Off-Page

On-Page SEO

seo audit

Website Header and Home Page Elements.

Issues noted:

Client does a good job at displaying  phone number, value proposition, and where the business is located. But no clear CTA is seen.

Solution:

Adding a Button above the fold  with the caption Call Us No! will make it easier on customers to contact the client. Also possibly add another CTA, like a link to a service page.

Keyword Analysis

  They are aiming for: Power Washing, but its better to aim for: Pressure Washing since its relatively close and according to Google Keyword Planner there are 3x more monthly searches.  I suggest making a separate page targeting Power Washing and target its appropriate keywords as well. 

  The keywords: pressure washing services, house washing and pressure washing company would be ideal for H1 Tags as they are sub-keywords of the main Keyword. And they rank in low to medium difficulty. Also add keywords that involve location and specific areas of power wash (parking lots, sidewalks, etc.) This will also come with creating a landing page per service, that way you can target more keywords.

  The following are images of my research. The highlighted keywords are what I would suggest for the client to include in their content to rank in SERP:

seo audit
seo audit

Title Tags

They are essential when optimizing a page, since it helps the search engine connect you to users by displaying what your page is all about. It’s the title that when clicked sends you to the page. 

Best Practice: 

  • Keywords that are being targeted or relevant to the product or service.
  • Geographic Location (if its a local business)
  • Below 30 Characters
seo audit

Issues noted: The Home page goes over the recommended length of 40 characters which might not completely show on some devices. The next main page has no geographic area, And lastly the rest of the pages don’t have any keywords and geographic area. 

Solution: I would recommend taking out the name of the company in the home page’s title tag for something more useful like location. Then adding keywords and location to the rest of the pages.   

Example for the Home Page: Power Washing in Los Angeles

Meta Descriptions

Are summaries in paragraph form underneath your title tag. They give a description of the content in that page. They help the search engine rank you. 

Note: Google can sometimes re-write your meta descriptions if it feels like the ones you have are not currently optimized or relevant. 

Best Practice: 

  • No more than 160 characters
  • Providing more info can increase your click rate 
  • Not a copy of each other
seo audit

Issues noted: 3 out of the 5 pages have missing meta descriptions. They are important in order to help you rank better and help a visitor find you faster.

Solution: Write the missing meta descriptions and make them unique from each other. 

Example: Pronto Clean is your choice for fast and efficient power washing services in Los Angeles. Give us a call and receive a free quote .

Header Tags

Header Tags are important to SEO because it helps the search engine determine where to rank you by the structure you display. They also help you organize your page as Header Tags work like heading and subheadings.

seo audit

Issues noted: Scream Frog shows that there are 2 Duplicate H2 tags.

Solution: Don’t duplicate any Heading Tag. It hurts Google’s algorithm and might hurt ranking.

Example for the Services Page:  I would change the About, Services and contact Us H1 title tags and include keywords with geographic area. 

Technical SEO

Site Speed Analysis

Nowadays site speed is a big factor when it comes to ranking. It’s recommended that your page loads under 3 seconds. Also users are used to getting content fast now.

seo audit

Issues noted: The results are good. GTmetrix shows the page received an A for site speed.  

Solution:  I did notice that Scream Frog found multiple images over 100kb, bringing the size of the file down a bit further improve loading speed

404 pages or Broken Links

If a page can not be found, a 404 error code is given. It represents a broken link. It can not be a crawl by the search engine. It hurts your ranking and it gives visitors a bad impression . 

seo audit

Issues noted: No 404 error codes were found. If one is found, you need to redirect that page somewhere else. Or if no longer needed, possibly deleting.

Schema Markup

It’s code that communicates to the search engine what your page is about and the elements it carries. Its useful because it lets you show visitors extra or custom information.

seo audit

Issues noted: Using Google Schema Structured Tool. I have noticed that the client has schema markup. No correction is needed.     

Off Page SEO

Site Speed Analysis

Nowadays site speed is a big factor when it comes to ranking. It’s recommended that your page loads under 3 seconds. Also users are used to getting content fast now.

seo audit

Issues noted: The results are good. GTmetrix shows the page received an A for site speed.  

Solution:  I did notice that Scream Frog found multiple images over 100kb, bringing the size of the file down a bit further improve loading speed

Fully Responsive

This one is a big one that has been haunting me since teenage years. When I was in highschool of University.

Highly Customizable

This one is a big one that has been haunting me since teenage years. When I was in highschool of University.

Amazing Support

This one is a big one that has been haunting me since teenage years. When I was in highschool of University.

Why people like HappyAddons

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Reason One

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Reason two

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Objective

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This one is a big one that has been haunting me since teenage years. When I was in highschool and beginning of University.

Smith, CEO

paul@paulsilvamarketing.com

(323) 522-1424